Hayouhi is a jewelry and fashion brand born in Yerevan, founded by two sisters with a shared vision to create pieces that feel personal, meaningful, and effortlessly elegant.

We design for the modern Hayouhi: confident, expressive, and deeply connected to her roots. Each piece is a balance of softness and strength, combining Armenian craftsmanship with thoughtful, contemporary design. Working with silver, gold, and carefully selected materials, we create jewelry that is meant to be worn every day and kept for years.

Our inspiration comes from stories, nature, our cultural heritage, emotions, and moments that deserve to be remembered. From delicate details to bold statements, every collection is created with intention.

As we grew, so did our vision. In 2025, we expanded into men’s jewelry, launching a separate brand, Ereli, dedicated to refined, modern pieces for men, carrying the same philosophy of quality, meaning, and timeless design.

We are building more than a brand. We are creating something that lasts, pieces that become part of your story.

Dear Hayouhi, welcome to our community 💖

–  from the founders, the Shahbazyan Sisters