Hayouhi UGC & Ambassador Program
Hayouhi is a growing jewelry and fashion brand based in Yerevan, founded by two sisters with a shared vision of creating meaningful and elegant pieces for modern Hayouhis.
Our collections combine Armenian craftsmanship, thoughtful design, and premium materials to tell stories through silver and gold jewelry.
About the Program
We are building something that lasts. Hayouhi creators are a small, carefully chosen group of people who share a genuine love for aesthetics and everyday beauty.
As a creator in our community, you are not just making content. You are shaping how Hayouhi is seen and felt by the people who discover us. That is something we take seriously, and we hope you do too.
Long-term collaborations are our preference. We want to grow alongside our creators, not replace them season by season.
We focus on:
- lifestyle storytelling
- soft and minimal visuals
- natural jewelry integration
- branded packaging moments
- real everyday beauty
- calm and elegant atmosphere
No aggressive advertising.
No scripted promotions.
No cliché influencer marketing.
This is creative collaboration, not traditional influencer marketing.
What We Look For
Creators who:
- create aesthetic lifestyle content
- love jewelry and styling
- appreciate minimal and elegant visuals
- enjoy photography or cinematic video
- integrate jewelry naturally into daily moments
- have a clean and soft visual style
- want long-term collaboration
Follower count is not the main factor.
Aesthetic, content quality, and brand fit matter most.
Content Types
Creators can produce any of the following:
Product Showcase
- close-up jewelry shots
- hand modeling
- necklace, earrings, rings
- packaging and unboxing
Lifestyle Content
- coffee shop or city moments
- daily outfits
- get ready with me
- natural everyday styling
Cinematic Aesthetic Content
- soft lighting
- silk, flowers, natural elements
- minimal clean background
- slow and elegant movements
Try-On & Styling
- outfit combinations
- layering jewelry
- day and night styling
Branded packaging and website integration are encouraged, but should feel natural.
What We Avoid
- aggressive advertising
- “best jewelry ever” language
- forced promotions
- loud influencer-style content
- exaggerated reactions
- scripted praise
Hayouhi values calm, aesthetic storytelling and authenticity.
Collaboration Types
UGC Creator
Short-term or campaign-based collaboration.
As a creator, you’ll receive:
- free jewelry from the current collection
- free delivery to your location
- creative freedom within brand guidelines
- feature on Hayouhi social media
- gifted or paid collaboration
No exclusivity required.
Ambassador
Ambassadors are the face of Hayouhi. This is a deeper, ongoing relationship built on shared aesthetics and mutual trust. Ambassadors work closely with the brand, receive priority access to new collections, and are featured prominently across all channels.
As an ambassador, you’ll receive:
- Regular jewelry pieces from each new collection
- Free delivery
- Early access to new collections before public launch
- Commission on sales driven through your content
- Priority placement in paid campaigns
- Feature on Hayouhi website and social media as an official ambassador
- First consideration for any major brand moments or events
Ambassador Exclusivity
To protect the authenticity of your voice and the integrity of the Hayouhi brand, ambassadors do not collaborate with other jewelry brands during an active partnership.
All other lifestyle collaborations, including fashion, beauty, travel, cafés, and interiors, are fully permitted.
Compensation
Hayouhi offers both gifted and paid collaborations depending on content quality and follower count.
UGC Creators
Under 5,000 followers
Free jewelry + free delivery (gifted collaboration)
Potential upgrade to paid collaboration based on content quality and performance.
5,000–9,999 followers
10,000 AMD + free jewelry + free delivery
10,000–19,999 followers
15,000 AMD + free jewelry + free delivery
20,000–29,999 followers
20,000 AMD + free jewelry + free delivery
30,000–39,999 followers
30,000 AMD + free jewelry + free delivery
40,000+ followers
Custom collaboration
Deliverables
Each creator provides:
- 1 short-form video (15-60 seconds)
- 2–3 aesthetic photos or close-up jewelry shots
Delivery timeline: within 7 days after receiving jewelry (unless agreed otherwise)
All content must meet Hayouhi’s quality standards and be suitable for use across brand platforms. Content is reviewed and approved before publication.
Content Approval Timeline
Hayouhi reviews submitted content within 2–3 business days.
Feedback is clear and specific. We do not ask for endless revisions; one round of feedback is standard.
Usage Rights
Organic Use (Included in All Collaborations)
Hayouhi may post, repost, and share your content organically across Instagram, TikTok, and the website. You will always be tagged and credited when content is shared on social media.
Paid Advertising Use (Additional Agreement Required)
If Hayouhi wishes to use your content in paid advertisements, a separate agreement is made with the creator before any ads are launched. Paid ad usage is compensated at 50% above the base collaboration rate.
– Content may be used in paid social media ads
– Content may be edited for marketing purposes
– Content may appear on the website and in digital marketing campaigns
– Creator will always be informed and compensated before paid use begins
All payments are made within 1–3 business days after content approval.
Posting
Posting on your personal social media is encouraged but not required for UGC creators. If you choose to post:
– Tag @hayouhi and mention the collaboration
– Creative freedom is yours as long as you follow brand aesthetic guidelines
For paid ad content, posting on your personal page is not required. Content is delivered directly to Hayouhi for marketing use.
Application Process
- Apply to the program
- We review your content
- Selected creators are contacted
- Jewelry is sent
- Content is created and approved
- Collaboration begins
What to Expect – Timeline
Here is what happens after you apply:
Week 1 | Application reviewed — you hear back within 5 days |
Week 1 | Jewelry selected and shipped to you |
Week 2 | Content creation at your own pace |
Week 2 | Content submitted to Hayouhi for review |
Week 3 | Feedback within 2–3 business days, approval granted |
Week 3 | Collaboration begins — content goes live |
We respect your time. We will not leave you waiting without a response.
How to Apply
To apply, submit:
– Your name
– Social media links (Instagram, TikTok, or both)
– 3–5 examples of your best content
– Your location
– Type of collaboration you are interested in (UGC or Ambassador)
– A short note about why Hayouhi resonates with you
Applications are reviewed on a rolling basis. We select based on aesthetic, content quality, audience, and brand fit – not follower count alone.
Selected creators are contacted personally. By applying, you agree to follow Hayouhi’s UGC and ambassador program guidelines. We look forward to creating something beautiful together. |